Learning how to use social media optimization in your WordPress blog can be a key strategy in getting your site the traffic you desire. I recently came across a good social bookmarking plugin for WordPress. It’s really easy to set up and it’s one that allows your readers to actually help you get bookmarked. The Sociable plugin has so many bookmarking options that it can be overwhelming. Google, Digg, LinkedIn, Technorati, Twitter, Facebook, del.icio.us, and Propeller are just a few of the many choices you have to choose from. Don’t give your readers too many bookmarking options, as it will probably confuse them more than help them.
Below is a screenshot of the bookmarking options:
You can also view it (or use it) at the bottom of this post.
The Sociable plugin is just one of the many tools that WordPress users can add to their blog to help with social bookmarking optimization. Please let me know if you use this tool or find it useful.
One of the first things you’ll want to do after your blog is installed is META tag optimization. Check your META tags to be certain that they are optimized for search engines. Use the tool below to analyze your META title, description, keywords, robots and much more. It also gives you some really good information on keyword density, and loads of valuable information for website optimizations. This search engine optimization tool uses the same spider technology as the search engine spiders.
Competitive Research – There are numerous tools that can help you determine how your site ranks and will show who your main competitors are in your market. Many are free tools, others charge a monthly fee. Below is one such free SEO tool that I use. This one is from SeoCentro.com.
When setting up your WordPress blog, it’s important to get a professional logo for your site. The logo is how people will instantly recognize you, and will be the beginning of your branding. A homemade logo or text saying yoursite.com is just not going to cut it. A professional logo will set your business apart and let people know that you are a professional business and not just a mom & pop shop.
If you cannot design your own logo, there are many places to get one done quickly and inexpensively. Most designers will give you approximately three unique designs to choose from, then once you pick one they will give you numerous revisions to get the exact colors and look that you desire. It helps the designer if you have some idea of what you would like, and what colors you like. Once your design is completed, the designer should give you all of the necessary files in different formats, such as PSD, JPG, GIF, PNG or AI. When you are ready to get business cards, stationary or make any other company marketing materials, you’ll have the necessary files that your printer can use.
Deauxmain Group, Inc. charges $300 for logo design, which includes what I discussed above…, up to three unique designs to choose, and revisions to get it just right. All files will be send to you upon completion.
Let us know if we can help with your next logo design.
One of the best tools you can have if you’re using WordPress or any other web application is the Firebug add-on for Firefox.
This is not so much a WordPress tip, but just a general tip for anyone doing web design. It’s a tip that saves me so much time when it comes to trying to duplicate colors that I like on websites. It’s using The Web Developer extension for Firefox. This tool has saved my butt many times.
Just one of the cool features is the ability to display the colors used on any web page. Below is a screenshot of the colors used on Google.com.
To view this option after installing The Web Developer extension, open your Firefox browser, then go to a site that you like, then in the browser navigation menu go to: Tools > Web Developer > Information > View Color Information.
This extension has so many more useful tools that I’m not sure what I’d do if I didn’t have it. There is not a day that goes by that I don’t use one of the tools in this extension. Check it out…you’ll be glad you did.
Have you ever wanted to create a page in WordPress, but didn’t want it to show up on the menu? Well, a client recently wanted me to create a “thank you” page on her WP site. After trying to figure it out on my own, I did some searching on Google and found the perfect tip to handle this.
You’ll have to be confident in editing the header.php page on your WP site.
Go to your WP admin panel then to Design > Theme Editor > then click on header.php in the Theme Files on the right.
Find the code below, which should be approximately 3/4 the way down the page.
Add the page ID's that you want to exclude here: exclude=15,47,68,102,113'); ?>
You can find the page or post ID’s by going to the WP admin panel, then go to Manage page or post. Mouse over the page or post titles while looking at the status bar at the bottom of your screen. The ID number is the number at the very end of the link that shows. You can view the screenshot below:
There is much more that you can do with this, such as hiding posts in the sidebar navigation, but I’m not going to get into that here. You can see more on this where I initially found the tip that got me out of a bind on the very helpful site http://jarretcade.net. Jared has some great tips.
You can also contact me here if you would like some help on your WordPress site.
If you don’t already have a Google Adwords account, sign up for one. Their keyword tool has been greatly improved to assist with keyword research…that will give you search volumes, advertiser competition information, and much more. Other tools such as Wordtracker can also be great tools for finding opportunities or markets for your new website.
We are living in the age of the World Wide Web. If people need a product or service, they no longer rummage through a hard copy of the Yellow Pages to find it; they sit down at their computer and begin browsing their favorite search engine. As a business owner or service provider with a growing company in mind, this should be very significant to you. If you’d like to see your business grow beyond your wildest dreams, you’d better consider getting yourself a website.
Don’t think that you’ll need to learn how to do it yourself. That’s not very realistic. Just because you are excellent at providing your product or service doesn’t mean that you were born to design a webpage for it. Besides, you should be focused on your sales and not worried about how to read HTML code. Leave it to us, the experts. With our collaborative ideas, we can create a website that accomplishes the mission and essence of your company while reaching customers globally on an exciting and innovative level.
Having your own website can give you a platform to stand above your competitors. It also allows many of your customers to learn about your business 24 hours a day, 365 days a year. Even when your doors are closed for the night, your website is always open. There isn’t a sale lost. Think about the future of your company. In a very short time, we can take it from local to global with just the click of a button.
If you have been trying to get you company’s website ranked and keep hitting a brick wall, maybe it’s time to have a fresh set of eyes evaluating your work to see if all is being done that can be done to get you to the top of the search engines. Search engine optimization or search engine marketing is a tough business, and requires continuous effort to get to the top, and even more effort to stay on top.
As search engines change their algorithms and processes, new changes have to be made on your website to compensate. If you do not keep up with the most recent changes, your rankings can fall sharply, leaving you vulnerable to your competitors.
What are you searching for? Let’s say you use a popular search engine to find a store that sells vintage t-shirts. You type in “vintage t-shirts”, click “search”, and are greeted with hundreds of pages of websites that are somehow related to vintage t-shirts with many of them having nothing to do with actually “selling” shirts. What site is number one on the list? How many pages will you search through before calling it quits? More imperatively, what if it’s your vintage t-shirt site that is popping up on page 367? No one is going to see it! If no one sees your website, how do you plan to effectively expand your business? The key is placing your information right in front of the customer’s face, also known as product placement.
How can you do this? We can revolutionize your business by implementing the most valuable and latest search optimization and marketing techniques. We do extensive research to carefully index and map the possible keywords that your potential customers would choose when using a search engine. Some of our other tactics include video production, web content and article production, on-page optimization, linking, and PPC campaigns. Most importantly, we create an optimization and marketing campaign that works best for you and will insure the highest quality clientele. With a combination of these methods, you can ethically multiply your business growth and place yourself among the highest-ranking websites in your market. What are you waiting for? Rise up in the ranks and step above your competitors.